When I am an old woman I shall wear purple
With a red hat that doesn't go, and doesn't suit me,
And I shall spend my pension
on brandy and summer gloves
And satin sandals,
and say we've no money for butter.
Jenny JosephThe Roman Catholic calendar has a saint for every day of the year and many days have several saints doubling up. The secular world also has a chocka-calendar; every day
The Red Hat Society exists to support people who fit their demographic. This involves local gatherings, called hoots, and more formal events. There is a merchandising section for fripperies such as red hat cup-and-saucer sets, post-its, notelets and bra-shaped cookie cutters. But also a link to the practical like incontinence pads. There would be a lot less of that if health services privileged boring old pelvic floor surgery rather than sexy open heart work and liver-transplants.
It wouldn't be a modern thing if it wasn't monetised. You can join for $20 a year, which sounds like a little money if you can afford $7.50 for a thrift store hat, which is how it all started. On the other hand, $20 x 70,000 members becomes chunk of money - much more than $1,000,000 and the merchandising is not a loss leader. So there is a head office supporting the whole organisation which in turn is supporting a number of people [all female & over 50, you have to hope] with salaries. A hundred years ago, you earned money producing stuff - shirts, shoes, knives, coal, bicycles. Now you make a living marketing concepts. I'm straining nnngggg, nnggg to go viral myself, but it's not happening. Maybe I should start a merchandising section: Bob hats [eeeuw see thumb nail R], Bob mugs [unwashed so nobody else is tempted to use them] etc. I won't be selling incontinence pads, however, I'll be needing those myself.