For months and months, I've had a book lurk unread in my Borrowbox reading list. Finally, a week ago, I brought 21st Century Yokel [2017] by Tom "never 'eard of 'im" Cox into play and it was a treat. He was born in the same year as Caitlin Moran [prev] and had a similar early career trajectory: working-class kid from Up North with a good ear and zeitgeist taste gets job as mainstream music journalist in London. They've branched out on different paths since then, but are both still writing and still lol funny. Tom Cox has a good dozen books out and about.
Cox [as R on a Devon cliff] found the pace and prices of late 20thC London a bit much and went upstakes to the country, first in Norfolk and then to Devon. He reflects in one chapter about the richness and variety of landscape to be found in such a small island as "Great" Britain. It ranks 9th after Honshu, ahead of Ellesmere. The coast of Devon and Cornwall is all cliffs, storms and sandy bays [much like Costa na Déise] while East Anglia is is a pancake haunted by fogs, and getting eaten away through erosion [bloboprev].Cox embraces the fractal nature of landscape, asserting that there is a life-times interest and engagement to be had in the square mile surrounding his home outside Totnes. Indeed any square-mile, if you live nearby and pay attention. It's like Louis Agassiz spending the Summer vacation working his way across his back yard. We don't need to go to Bali or Iguazu for The Amazing: head to the nearest hedgerow be small.
The interface between domestic and wild in Cox's world is his cats. He's written a tuthree whole books about them. One chapter of Yokel tells how one of his cats was savaged by an off-leash dog and needed two operations and days of veterinary care to survive. The [enormous] vet bills were mostly covered through a crowd-funder organised by his fan-base. "wollen sie ewig leben?", it's not for me to judge how folks spend their own money.
21stC Yokel was published by Unbound, a cunning publishing venture which laid off the risk by crowd-funding the books they accepted for publication. It worked extremely well for Cox, who had a) track record b) loyal and extensive fan base. And his next handful of books were published by the same venture. For other authors, not so much. Unbound went into administration in 2025, 14 years after launch, owing royalties to multiple dependent authors. One of the directors John "QI" Mitchinson [whom prev] acquired the assets of the bankruptcy to create Boundless. "Author Tom Cox, whose latest book Everything Will Swallow You was due to come out this Thursday, became suspicious after months of not having received payments he was owed." That's the thing with bankruptcy, incompetent or unlucky entrepreneurs get to cut their losses and walk away to start new ventures. Their suppliers, clients, customers just have to suck up the losses - counting themselves fortunate to get pennies in the pound of what they are owed.
otoh!! Walter Scott's printing business went tits-up in 1825 owing £130,000. Scott undertook to write himself out of his debts and died doing it. But the creditors' investment was returned and we got Woodstock, The Fair Maid of Perth and Castle Dangerous.
Tom Cox has a Dad, Mick (not Michael) Cox whose antics make an excellent foil for some of the book's humor. His catch-phrase is “WATCH OUT FOR FUCKWITS AND LOONIES!" [WOFFAL] while his aphorisms, and peculiar certainties, are always delivered SHOUTING. Apparently, this ALL CAPS conceit was first used by John "Garp" Irving in A Prayer for Owen Meany [1989], which is the favorite book of Cox Sr. John Irving was making a lot of waves when we was living in New England in the early 1980s but I never got further than The World According to Garp [1978]. Owen Meany sounds like a rec to me and I've reserved a copy at the Library.







