Cultish: The Language of Fanaticism (2021) Amanda Montell [R by Bigpurplehatguy] whom we've met "Wordslut" before. Like, most recently, other Blobs about words, their use and derivation, Cultish gets deep in the weeds of etymology. For Montell, 'cults' cover a wide spectrum towards extremes of malignant narcissism, Jonestown, Guyana and Reichsparteitag Nürnburg. Der Triumph des Kults is partly achieved by repeating a subset of the lexicon together. If you say something often enough it becomes, if not truth, at least the default. Thus, many objectively successful people believe in [their own] Meritocracy [prev Michael "Harvard Philosophy" Sandel]. In the pubs and clubs adjacent to Silicon Valley, it is a very easy flip to conclude that those at Grade 5 and below have failed through lack of merit and deserve their fate among the drones of late-stage capitalism.
I used to be quite smug about never being a member of anything "I was never a boy-scout". Then I signed up to MetaFilter . . . for the likes [✓] and the LoLs, like. Dau.I maintains that The Blob is effectively a sub-site of MeFi.
Cultish is available on Borrowbox - I just returned it. It is read by actor Ann Marie Gideon, slow enough that you can crank up the speed to 1.25x and get through it in <10hrs without losing sense.
Something said too much in specific contexts is a rough definition of jargon. The [over] use of specific words and phrases [evolution, clade, proteomics] is one way in which members can achieve solidarity. Montell introduced me to a new concept which also helps limit dissent [and smooth over cognitive dissonance] among the ranks: thought-terminating cliché TTC. This ante-dates Montell by about 50 years, and gets it's own entry in Wikipedia but it was new to me. Joan Didion characterised TTC as "It is a way of talking that tends to preclude further discussion, which may well be its intention." If you can't achieve whatever goal in your fitness class, allowing the instructor to say "It's just karma, dude" allows t'bugger to let themself off their obligation of remediating your defects of fitness. Six-pack abs but lazy-arse upstairs!
One example of TTC "here we go again" gave me a little frisson of recognition. Our family devoted a year of our lives - and an elephantine carbon footprint - attending monthly meetings in Greystone to create the Home Education Network HEN. Gaaahd it was slow. One of our founders advised that we should devote the next N meetings, not to drafting a constitution or raising funds, but to sorting out our interpersonal relations through Consensus decision-making. The other professional Dad and I rolled our eyes and put a stop to that (nonsense). But we might well have been better off learning a different way of dealing with difference.
Difference? We could all do a little introspection on the theme of You are in a Cult whereas I am a member of a club. Too damned easy to dismiss The Other.






