Our glorious capital Dublin is in the throes of a two-day bus strike and a proportion of their 400,000 daily customers are snookered by the lack of buses. They live too far from work to walk and they don't own a bicycle or a car and there's no nearby train, DART or Luas line AND they have to be in work - nurses, chefs, teachers can't pull a sickie without making a mess of other people's lives. Three Longford lads, graduates of Dublin City University, have a launched a web-platform called CitySwifter to match travellers with transport. The way I heard about it on Newstalk radio, if enough people from Clondalkin want to get to the city centre for 0900hrs, then a private bus operator will seize the opportunity to make some honest cash. Clearly there are customers because Dublin Bus, when they are not on strike, runs a number of routes (13, 51d, 51x, 68, 68a, 69, 69n, 76a,76) through Clondalkin. The key question for the profitability of the company - both the app and the bus - is whether enough of those customers are hip young people forever restlessly swiping at their devices.
In big cities, especially those with peculiar controls on traffic, critical mass for sharing transport has been working for decades. In Washington DC, you may use fast lanes on the expressways and/or reduce your tolls if you are carrying passengers. Because you live in a city and know nobody, you cannot easily source people who want to go the same direction as you do. This collision of circumstances led to the birth of slugging. If you want to get to the Pentagon, you go stand in a known-to-those-in-the-know spot and wait to be scooped up by a driver in a hurry. This has been going on in DC and North Virginia for the best part of 40 years and an unwritten code of etiquette has grown up:
- driver chooses the radio station
- nobody eats or applies make-up
- no cell phones
- driver decides if the windows are open
- don't leave a lone woman in the slug-line
- no money exchanged
- all parties say thank you at the end of the journey
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